If you’ve been seeing a furry little creature with big eyes, pointy ears, and a cheeky grin pop up on TikTok or Instagram, you’re not alone. That creature is called Labubu—and it’s currently one of the most talked-about collectible toys in the world.
But what is Labubu exactly? Why does it look like a mix of a goblin and a plush toy? And why is it suddenly being sold for thousands of pounds?
Let’s dive into everything you need to know about Labubu and why it’s blowing up in 2025.
What Exactly Is Labubu?
Labubu is a fictional monster character created by Kasing Lung, a Hong Kong-based illustrator known for his whimsical and slightly spooky art style. Originally, Labubu was just a character in one of Kasing’s art books called The Monsters.
But it didn’t stay just a drawing for long.
Thanks to a partnership with Pop Mart—a Chinese collectible toy company—Labubu was brought to life as a vinyl figure and sold as part of Pop Mart’s wildly popular blind box collections.
Now, Labubu is a full-blown cultural icon.
Why People Are Obsessed With It
There’s something oddly lovable about Labubu. Its scruffy fur, sharp teeth, and expressive eyes make it feel alive—like a misunderstood forest creature with a big heart. And that’s exactly what fans love.
In 2025, Labubu’s popularity exploded after celebrities like Lisa from BLACKPINK, Dua Lipa, and even David Beckham were seen with it. Social media went wild. Suddenly, Labubu wasn’t just a toy—it was a fashion statement, a collectible, and a symbol of cool.
Pop Mart & The Blind Box Craze
Pop Mart’s “blind box” strategy is part of the hype. You buy a sealed box without knowing which character or version is inside. It’s like unboxing a surprise every time—and people love it. That thrill of chance creates FOMO, competition, and addiction.
There are limited editions, rare figures, and even secret characters that are super hard to find. Some collectors spend hundreds trying to complete a set.
Labubu, with its many versions (space-themed, fairy, pirate, Christmas, and more), became the breakout star of Pop Mart’s collection.
How Much Does a Labubu Cost?
A standard Labubu blind box might cost around £10–£15. But rare versions? They’ve been sold for £500, £1,000, even over £100,000 in some auctions.
In June 2025, a human-sized Labubu figure was auctioned for more than $150,000 in Beijing—yes, seriously. It’s not just a toy anymore; it’s art. It’s culture. It’s luxury.
Where to Buy Labubu (Without Getting Scammed)
If you’re new to the Labubu craze and want to start collecting, here are your best options:
- Pop Mart official website or app – best for new drops
- Amazon or eBay – good for resellers (check seller reviews!)
- Collectible stores or toy expos – sometimes have rare ones
- Facebook groups & Reddit – for fan trading and tips
Just be careful. There are fake Labubus out there, especially when prices rise. Always check for Pop Mart branding, tags, and box details.
Is Labubu Worth Collecting?
That depends on what you’re into. If you’re a fan of designer toys, K-pop culture, quirky characters, or just want something unique on your shelf—then yes. Labubu is not just cute; it has personality. Every version tells a little story.
For some people, Labubu is just fun. For others, it’s a serious investment.
Final Thoughts
Labubu might not be everyone’s cup of tea at first glance. It’s odd. It’s not classically pretty. But in 2025, that’s exactly the appeal. We’re living in a world that embraces the “ugly-cute,” the weird, and the wonderful.
Labubu is more than a toy. It’s a symbol of personality, playfulness, and creative freedom. Whether you’re a serious collector or just curious about the hype, Labubu is definitely one of the most interesting pop culture trends of the year.
So… are you Team Labubu yet?
